This is $310 at New egg.com and bestbuy.com
64 Reviews
5 star: (54)
4 star: (4)
http://www.amazon.com/Zojirushi-NP-HBC10-Induction-Heating-Stain...

The 10 cup is $335 at new egg or $240 shipped at
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Add to Cart Ama zon.com
$239.99 & eligible for free shipping with Ama zon Prime
Usually ships in 2 to 5 weeks
http://www.amazon.com/Zojirushi-NP-HBC18-Induction-Heating-Stain...

Aroma 8 cup $35 or 6 cup $30 or Zojirushi NS-TGC18 10-Cup Micom Rice Cooker and Warmer, Stainless Steel $134.99 and more at http://www.amazon.com/gp/bestsellers/kitchen/678540011/ref=pd_zg_hrsr_k_1_4_last